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Questionnaire

These questions are designed to tell us about your personal values and can help us to understand more about what you consider when deciding where to go for holidays and days out.

By placing a number in each line of the box below, please indicate the extent to which you are prepared to pay more for the following characteristics of a service or holiday product.

'0' means that you would not be prepared to pay more.

'10' means that you would definitely be prepared to pay more.

Statement

1 - 10

To be given individual attention:

For products that use the most advanced technology:

For a fashionable brand:

Different people have different views about themselves. To what extent do you agree or disagree with each of the following statements on a scale of 0-10?

'0' means you strongly disagree.

'10' means you strongly agree.

Statement

1 - 10

I like to try things that are new to me:

I am happy to do my own thing regardless of what others may think:

I prefer to live a relaxed and moderate pace of life:

I find it easy to justify buying expensive alternatives:

Arts and culture are an important part of who I am:

I have a fond liking for things that others might describe as old fashioned:

Function is more important than style:

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